WORK HISTORY
Sep 2024 – Current
President – Product, Payments & Partnerships
Softcino LLC
President – Product, Payments & Partnerships
Softcino LLC
Product Leader | Payments & Partnerships | SaaS | Corporate Communications
Sep 2023 – Current
SEVP – Product & Corporate Communications
Softcino LLC
SEVP – Product & Corporate Communications
Softcino LLC
Product Leader | Payments & Partnerships | SaaS | Corporate Communications
Apr 2021 – Aug 2023
VP – Product Development & Brand Management (USA, UK, China, UAE & NZ)
Intersys
VP – Product Development & Brand Management (USA, UK, China, UAE & NZ)
Intersys
Product Development | Brand Management | Inbound & Outbound Communication | FinOps
Apr 2016 – Current
Chief Liaison
The Akram Foundation (TAF)
Chief Liaison
The Akram Foundation (TAF)
Public Relations | Digital Marketing | Partnerships & Collaborations
Sep 2020 – Feb 2021
VP – eCommerce & Software (UAE, UK & USA)
Salsoft Technologies (Pvt) Ltd
VP – eCommerce & Software (UAE, UK & USA)
Salsoft Technologies (Pvt) Ltd
June 2018 – Sep 2020
VP – Communications, Care and Product Development
SEEDO (Private) Limited
VP – Communications, Care and Product Development
SEEDO (Private) Limited
Aug 2016 – May 2018
VP – Communications & Development
24HOURS.PK
VP – Communications & Development
24HOURS.PK
June 2010 – July 2017
Head of Operations & Publicist
GAME – Global Athlete Management Experts
Head of Operations & Publicist
GAME – Global Athlete Management Experts
Started as a ‘Lead SEO Content Writer, then moved up the ladder as ‘Manager – Content & Creative’, and finally as Head of Ops to takeover International Communications & Relations
Jan 2010 – May 2010
Copywriter
Ironline Production
Copywriter
Ironline Production
EDUCATION
July 2018
Project Monitoring, Evaluation & Control
Pakistan Institute of Management
Project Monitoring, Evaluation & Control
Pakistan Institute of Management
Certification in Project Management
Dec 2017
Agile Leadership Certification
Scrum Alliance®
Agile Leadership Certification
Scrum Alliance®
Certification in Agile Project Management & Ownership
October 2015
Sports Communications
University of Florida – UF ONLINE
Sports Communications
University of Florida – UF ONLINE
Diploma in Sports Communications & Media Relations
Jan 2009 – Dec 2009
Masters in Biotechnology
University of Karachi
Masters in Biotechnology
University of Karachi
M.Sc in Medical Biotechnology
Jan 2006 – Dec 2008
Bachelors in Biotechnology
University of Karachi
Bachelors in Biotechnology
University of Karachi
B.Sc in Biotechnology
FINTECH SKILLS
Payment Processing
Fintech Partnerships
Data Analysis
TECH SKILLS
Product Management
Product Requirement Gathering
Brand Management
Online Reputation Management
Release & Incident Management
COMMUNICATION SKILLS
Product Documentation
Corporate Communications
PR & Marketing Communications
Content & Copywriting
TESTIMONIALS
Director & Owner / GAME – Global Athlete Management Experts
Fighter bird & one-woman Army who is definitely a delight to work with.
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