WORK HISTORY
Sep 2023 – Current
SEVP – Product & Corporate Communications
Softcino LLC
SEVP – Product & Corporate Communications
Softcino LLC
Product Leader | Payments & Partnerships | SaaS | Corporate Communications
Apr 2021 – Aug 2023
VP – Product Development & Brand Management (USA, UK, China, UAE & NZ)
Intersys
VP – Product Development & Brand Management (USA, UK, China, UAE & NZ)
Intersys
Product Development | Brand Management | Inbound & Outbound Communication | FinOps
Apr 2016 – Current
Chief Liaison
The Akram Foundation (TAF)
Chief Liaison
The Akram Foundation (TAF)
Public Relations | Digital Marketing | Partnerships & Collaborations
Sep 2020 – Feb 2021
VP – eCommerce & Software (UAE, UK & USA)
Salsoft Technologies (Pvt) Ltd
VP – eCommerce & Software (UAE, UK & USA)
Salsoft Technologies (Pvt) Ltd
June 2018 – Sep 2020
VP – Communications, Care and Product Development
SEEDO (Private) Limited
VP – Communications, Care and Product Development
SEEDO (Private) Limited
Aug 2016 – May 2018
VP – Communications & Development
24HOURS.PK
VP – Communications & Development
24HOURS.PK
June 2010 – July 2017
Head of Operations & Publicist
GAME – Global Athlete Management Experts
Head of Operations & Publicist
GAME – Global Athlete Management Experts
Started as a ‘Lead SEO Content Writer, then moved up the ladder as ‘Manager – Content & Creative’, and finally as Head of Ops to takeover International Communications & Relations
Jan 2010 – May 2010
Copywriter
Ironline Production
Copywriter
Ironline Production
EDUCATION
July 2018
Project Monitoring, Evaluation & Control
Pakistan Institute of Management
Project Monitoring, Evaluation & Control
Pakistan Institute of Management
Certification in Project Management
Dec 2017
Agile Leadership Certification
Scrum Alliance®
Agile Leadership Certification
Scrum Alliance®
Certification in Agile Project Management & Ownership
October 2015
Sports Communications
University of Florida – UF ONLINE
Sports Communications
University of Florida – UF ONLINE
Diploma in Sports Communications & Media Relations
Jan 2009 – Dec 2009
Masters in Biotechnology
University of Karachi
Masters in Biotechnology
University of Karachi
M.Sc in Medical Biotechnology
Jan 2006 – Dec 2008
Bachelors in Biotechnology
University of Karachi
Bachelors in Biotechnology
University of Karachi
B.Sc in Biotechnology
TECH SKILLS
Product Management
Product Requirement Gathering
Brand Management
Online Reputation Management
Release & Incident Management
COMMUNICATION SKILLS
Product Documentation
Corporate Communications
PR & Marketing Communications
Content & Copywriting
TESTIMONIALS
Director & Owner / GAME – Global Athlete Management Experts
Fighter bird & one-woman Army who is definitely a delight to work with.
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